The team

Our mission and vision

The Tourisme Haut-Richelieu team works to develop and promote the Haut-Richelieu region, with a focus on innovation, sustainable development and economic prosperity.

As a unifying force for the local tourism industry, THR fosters partnerships, concerted action and synergy between tourism players around a shared regional vision.

The team and board of Tourisme Haut-Richelieu are passionate about their work! 


Haut-Richelieu is recognized as the destination close to Montreal, coveted for its diversified, authentic and sustainable offering, where it's good to get away from it all, savor the pleasures of life and live for the moment.

Our objectives

Increase average tourist spending and economic spin-offs in the Haut-Richelieu, in a context of sustainable development.

Position and promote the tourism destination to local customers in Montreal, Quebec regions and neighbouring states.

Strengthen the tourism offering and structure it in line with niche markets and strategic positioning, so that it is attractive, diversified and innovative, and allows stays to be stretched over 4 seasons.

Enhance the welcome, accessibility and visitor experience through technology and sustainable development.

Encourage networking, partnerships, consultation and synergy between stakeholders.

The team

Director, Resource Law 25.
Mireille Labranche
Geneviève Lamarre-Racicot
Reception, Sales and Member Services Supervisor
Véronique Plamondon
Marketing manager
Christelle Heurtaux
Development Coordinator
Sorya Prach
Tourist information officer
Azélie Michaud

Our Board of Directors

Business community
Martine Lorrain-Cayer
Nathalie Brodeur
Raymond Paquette
Culture and heritage
Martin Cambria
Patrick Bonneau
Product appeal And development
Julie Brault
Samuel Comtois
Attractions and outdoor activities
Michael Giguère
Events and catering
Karyne Roy
City Saint-Jean-sur-Richelieu
Jessica Lehoux-Racine
Jérémie Breault
Sylvain Hamel