Corporate Services
Our mission
Tourisme Haut-Richelieu works to develop and promote the Haut-Richelieu region, with a focus on innovation, sustainable development and economic prosperity.
As a unifying force for the local tourism industry, THR fosters partnerships, concerted action and synergy between tourism players around a shared regional vision.
Our objectives
Increase average tourist spending and economic spin-offs in the Haut-Richelieu, in a context of sustainable development.
Position and promote the tourism destination to local customers in Montreal, Quebec regions and neighbouring states.
Strengthen the tourism offering and structure it in line with niche markets and strategic positioning, so that it is attractive, diversified and innovative, and allows stays to be stretched over 4 seasons.
Enhance the welcome, accessibility and visitor experience through technology and sustainable development.
Encourage networking, partnerships, consultation and synergy between stakeholders.
Promotion, structuring and marketing
Structure, market and promote the Haut-Richelieu's innovative offering so that it stands out, shines and is coveted.
Product and business development
Promote the development of a diversified, authentic and sustainable offer where it's good to get away, savor the pleasures of life and live in the moment.
Support for your business projects
- Help and technical support for your business project or event.
- Support in preparing your files.
- Sustainable development (development plan, certifications, resources and specific blog)
- Financial assistance
Welcome and information
Facilitate access to information and destinations, and enhance the visitor experience through technology and sustainable development.